Coloured watches are the new fashion in watches for both Men,Ladies and Children a like. The watch industry is looking a lot brighter this Summer with colours like orange, pink and blues The coloured watches are all about fashion and style this year with plastic coloured watches leading the way in how to look fashionable this Summer. Toy and Ice watches were the first companies to launch these plastic coloured watches and the high street and on line retailers have been fast to react to these new plastic coloured watches. Sales from these watches have helped the watch industry find a new and exciting new way to launch its new ranges this summer, the plastic coloured watches have really caught the public imagination and with these plastic coloured watches starting to retail at £10 they are also very affordable, so pop some colour into your life. The styles have been designed with plastic, gel and silicone brightly coloured watch straps and there uniquely designed,. The idea for plastic coloured watches started with the plastic coloured Crock's last year. The plastic coloured watches are predominantly targeted at the youth market the plastic coloured watches are appealing to surfers, snowboarders, skaters and other people taking part in extreme sports.